• 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1995
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1982
  • 1979
  • 1977
  • 1972
  • 1971
  • 1969
  • 1968
  • 1966
  • 1965
  • 1960
  • 1956
  • Alder Hey Community Cluster
  • Blows Yard
  • Global Witness Workplace
  • 16 Winchester Walk
  • BFI Mediatheque
  • Jerram Falkus Office Fit-out
  • Conkers Aerial Walkway
  • Eastfields Estate Regeneration
  • Spring at Stonebridge Park
  • Project Genesis Research HQ
  • Maitland Park
  • The Hyde, Hendon
  • RHS Hyde Hall Restaurant
  • National Automotive Innovation Centre
  • RHS Garden Bridgewater
  • Artist's House, Brixton
  • Bristol Harbourside Building 3a
  • IVIC: BIMSpace
  • Queen Mary University of London
  • Holy Cross Primary School
  • Cherry Tree Children's Centre
  • Bristol Harbourside Building 4
  • VLRNIC
  • Emerald Circus
  • Bunhill 2 Energy Centre
  • Pontifex Wharf
  • Hide House
  • RHS Hyde Hall Learning Centre
  • House in Hampstead
  • Central Building Refurbishment
  • Baldwin Terrace Residential Development
  • Rosendale Primary School
  • Cryfield Energy Centre
  • IINM
  • Maggie's Newcastle
  • RE-Fab House
  • Guardbridge Energy Centre
  • City University London
  • IIPSI
  • Foundry
  • Shenley Academy
  • BFI Master Film Store
  • Palestinian Museum
  • Forest Gate Community School
  • Shahat Garden City
  • Kew Herbarium, Library, Art & Archives Wing
  • Brampton Manor Academy
  • Torriano Junior School Gatehouse
  • Institute for Sustainability
  • Evans Granary
  • Olisa Library
  • The Green Mountain Project
  • John Hope Gateway
  • Letchworth Transition Town
  • Stonebridge Hillside Hub
  • Chinese University of Hong Kong
  • Richmond Park Golf Clubhouse
  • International Digital Laboratory
  • Cambridge Conservation Campus
  • Bristol Harbourside Building 9
  • Bristol Harbourside Building 3b
  • Masshouse Block D
  • Gateway to Petra
  • Singapore Management University
  • Purcell School Music Centre
  • Barge Arm Development
  • Heart of the Forest Masterplan
  • Bristol Harbourside Building 10
  • Penarth Heights Regeneration
  • Li Ka Shing Library
  • Lewisham Young People's Centre
  • Centre for Mathematical Sciences
  • Education and Interpretation Centre
  • Downland Gridshell
  • International Manufacturing Centre
  • Millennium Primary School & Health Centre
  • Bristol Harbourside Masterplan
  • Faculty of Divinity
  • Private House
  • UEL Docklands Campus
  • Ludgate Hill
  • Chester Amphitheatre Hotel
  • Hooke Park
  • Pittville Art College Campus Masterplan
  • Archaeolink Visitor Centre
  • University of North Carolina Masterplan
  • Clach Mhor
  • St John's College Library
  • Goldney Hall Student Residences
  • Petershill House
  • Fountains Abbey Visitor Centre
  • BP International Group Learning Centre
  • Bedfont Lakes Offices
  • Charles Cryer Theatre
  • RMC International HQ
  • Farnborough Grange Junior School
  • Chilworth Park Research Centre
  • Morrison Street
  • MacIntyre Milton Keynes
  • Crookham Junior School
  • Beechwood Lodge Hostel
  • Copped Hall Offices
  • Lambeth Community Care Centre
  • Whittington Centre
  • Uplands Conference Centre
  • Westoning Manor
  • Winchester College Arts Centre
  • St Mary's Church
  • Royal Opera House
  • Calthorpe Park School
  • Charlie Chaplin Adventure Playground
  • Bradwell Common 2
  • Westmoreland Road
  • Leighton Crescent
  • Highgrove Housing
  • Olivetti's New Branches
  • Branksome Hilders, Olivetti
  • Minster Lovell Conference Centre
  • House on the South Downs
  • Garrett House
  • Bartholomew Villas
  • Camden Mews
  • Horder House
  • Marvin House
  • Bell Tout Lighthouse
View: Grid List
· Philip Graham

Appropriate Housing pitch wins GHA ‘Nudge’ event

New ways to 'nudge' the delivery of better homes.

On Wednesday afternoon, The Good Homes Alliance invited speakers to pitch their "Nudge Innovations" to their Christmas party audience and a judging panel.

Seven interesting pitches were made to offer new ways to encourage the delivery of better homes. Our Cullinan Studio / Levitt Bernstein pitch on behalf of research collective "Appropriate Housing" took both first prize and the popular vote, but the take-away theme from the event was the shift in discourse to consider the wider market beyond the delivery of buildings themselves.

Philip Graham of Cullinan Studio pitches on behalf of Appropriate Housing.

Land and tax emerged as themes that had traction with the judges. Whilst our Appropriate Housing pitch considered the possibility of financial partnering of landowners and residents, we shared David Adams' position that without better tax policy, the UK housebuilding sector will continue to build for a market that rewards speculation and accumulation over good, appropriate homes. David's pitch - in his capacity as Technical Director at Melius Homes - concerned Stamp Duty Land Tax (SDLT) and took third prize.

David Adams of Melius Homes.

As a tax on buyers, SDLT serves only to throw sand in the wheels of the housing market by discouraging mobility and adding a lucrative but unnecessary tax to already eye-wateringly high deposits. Instead, David proposed using SDLT as a tool to make Energy Performance Certificates (EPC) start to mean something. In a market that values the home as a land asset rather than the durable good that it is, this seems a win-win that could be implemented in a single Budget. He proposed to discount, rebate or multiply the SDLT rate so that it might reward performance whilst being cost-neutral to the Treasury.

The Appropriate Housing "nudge" proposed that land and development capital could be converted into shares. In our model, these shares are initially owned by the landowner and capital investors but are gradually acquired by residents over the long-term. Essentially, the landowner becomes the mortgage lender – the shared equity partner for the land portion of the development - with the transferral of shares being via stair-cased ground rent payments and equity disposals.

Other nudges concerned off-site manufacture (Go-Offsite and Reach Homes) as well as improved performance through measuring and scoring (Iceni Projects, XCO2 and BioRegionals' BEPIT - "Building Energy Performance Improvement Toolkit").

Thanks once again to the Good Homes Alliance for broadening the housing debate.

 

Philip Graham

@Approp_Housing

Related Articles